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Research on the Protection of Consumers' Privacy in Electronic Commerce |
Zhao Junjie |
Anhui University of Finance |
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Abstract With the wide use of precision marketing and personalized services, some of the market main body pays more and
more attention to understand the consumers, they are motivated by profit to obtain and make use of its information of online consumers
without knowledge or willingness. It violates the privacy of consumers. Although consumers can enjoy more convenient and personalized
products and services, they also pay attention to the privacy of personal information protection increasingly. This paper
summarizes the consumer privacy in e-commerce, and sums up the common way of consumer information collection in electronic
commerce. Finally, the data mining technology and common algorithm based on privacy protection are summarized.
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Published: 10 November 2017
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