Research on Sentiment Analysis of Chinese Product Reviews Based on BERT-BA

HU Yu-qi, JIANG Xin-lin, FANG Qi

Computer & Telecommunication ›› 2025 ›› Issue (10) : 20-25.

Computer & Telecommunication ›› 2025 ›› Issue (10) : 20-25.

Research on Sentiment Analysis of Chinese Product Reviews Based on BERT-BA

  • HU Yu-qi, JIANG Xin-lin, FANG Qi
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Abstract

In order to solve the problem of language fragmentation and insufficient utilization of sentiment bias in the sentiment analysis methods based on deep learning. This paper proposes the hierarchical sentiment analysis model based on BERT-BiLSTM-Attention (BERT-BA). Initially, the pre-trained BERT model extracts semantic information from the domain-specific text. Then, the BiLSTM enables it to accurately identify subtle shifts in sentiment expression by establishing semantic associations between target token and context. Finally, the attention mechanisms adaptively assign higher weights to key sentiment-related words through addressing the difficulty of extracting Chinese character features and sentiment bias. The experimental results demonstrate that the proposed hierarchical sentiment analysis model based on BERT-BA achieves high performance on public datasets and outperforms CNN, BiLSTM, and BERT-GRU-Attention models in terms of accuracy and F1 score.

Key words

sentiment analysis / BERT / BiLSTM / attention mechanism

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HU Yu-qi, JIANG Xin-lin, FANG Qi. Research on Sentiment Analysis of Chinese Product Reviews Based on BERT-BA[J]. Computer & Telecommunication. 2025(10): 20-25

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Funding

厦门大学嘉庚学院校级科研孵化项目,项目编号:YM2024L02

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