With the rapid development of technologies such as artificial intelligence and big data in the 5G era, the development of in- telligent media is the general trend. This study mainly discusses on three aspects such as the deep integration of 5G andAI, the devel- opment trend of the intelligent media industry and the innovation of management models. It briefly analyzes the deep integration of 5G, artificial intelligence and media, and analyzes the influence of 5G and AI on the development of new media. It also explores the development trend and management model of intelligent media in the 5G era, hoping to explore on the media integration develop- ment with Chinese characteristics and information era characteristics.