Network game role plays an important role in the research and development of network game, and is the direct embodiment of the soul in the game. Through the relationship between game player and the role of the game, this paper analyzes the content and the production process of game role design. It should be considered not only the game player's personality, psychological and physiological characteristics, the game story in game design, but also the inspiration from the art designers, to strengthen the role of visual arts.