The Application of Discriminant Analysis in customer Classification of Telecom

2011, Vol. 1

Issue (11): 0-0 DOI:

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The Application of Discriminant Analysis in customer Classification of Telecom

Wang Yuying Shen Lingmin

Department of Mathematics Xi’an University of Architecture and Technology

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Abstract With the maturity of the China’s telecom market, the telecommunications industry is facing a problem how to turn “product-information-centric” to “customer-centric”. Data mining can find out the potential and valuable knowledge from large amounts of data. The paper extracts the related data from the database as a basis for analysis. It uses the Discriminant Analysis of SPSS data mining for telecommunications and establishes model to analyze and forecast and do customer classification and prediction in the telecommunications industry. Customer classification makes the telecom merchant to draw up more targeted marketing decisions and brings more benefit.

Key words： data mining telecommunications industry customer classification Discriminant Analysis

Received: 01 January 1900 Published: 10 November 2011

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Wang Yuying Shen Lingmin. The Application of Discriminant Analysis in customer Classification of Telecom. , 2011, 1(11): 0-0.

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https://www.computertelecom.com.cn/EN/ OR https://www.computertelecom.com.cn/EN/Y2011/V1/I11/0

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