以龙脊梯田为例，借助用户生成内容，使用基于Python的网络爬虫技术获取旅游网站猫途鹰、携程、去哪儿关于 桂林龙脊乡村旅游的评论数据，然后根据游客对桂林乡村旅游目的地的形象感知进行分析。通过分析得到，旅游景观、旅游景 区环境、旅游服务、旅游体验四个方面是游客对于龙脊梯田景区的形象感知的主要体现，并给出具有针对性和建设性的策略， 为提高旅游目的地的形象感知提供了一定的参考依据。

Taking Longji terrace as an example, with the help of user generated content, this paper uses the web crawler technology based on Python to obtain the comment data about Guilin Longji rural tourism from the tourism websites of TripAdvisor, Ctrip and Qunar, and then analyzes the tourists' image perception of Guilin rural tourism destination. Through the analysis, four aspects of tourism landscape, scenic area environment, tourism service and tourism experience are the main embodiment of tourists' image perception of Longji terrace scenic area. It also gives some targeted and constructive strategies to improve the image perception of tourism destination