Under the new forms of information technology, digital agriculture, as an industry vigorously promoted by the state, is of great significance to the transformation of traditional agriculture and the implementation of National Rural Revitalization Strategy. This paper firstly analyzes the opportunities and challenges of developing digital agriculture in China, especially Wenzhou. On this basis, combined with the advantages of Wenzhou, this paper puts forward the measures and suggestions for the development of digi- tal agriculture in Wenzhou from the aspects of brand construction and marketing of agricultural products, construction of agricultural product supply chain and quality control traceability.