在微信的影响力越来越大的互联网时代，高校普遍开通微信公众号开展新媒体宣传、教学创新和校园服务等 工作。通过对公众号类型和高校应用概况的分析，以及开发文档的研究，有助于高校公众号的选型和服务定位，提高高校教育 技术机构的服务能力，为高校教育事业可持续发展添砖加瓦。

As the influence of Wechat becomes increasingly strong in the internet era, more and more colleges and universities begin to use Public WeChat to carry out new media promotion, teaching innovation and campus service. Through analyzing the type of public WeChat and its general application in colleges and universities, as well as the research on netbox, this paper helps to the type orientation and service location of college public WeChat, improves the service ability and contributes to the sustainable development of education in universities.